Dr. Helena Vance holds a PhD in Economic Geography from University College London, with a focus on retail localization and consumer behavior in premium outlet ecosystems. She spent a decade at Savills as a Senior Research Consultant, leading UK outlet market briefs and masterplanning strategies for designer villages, including case studies on Yorkshire and North Midlands developments. Helena co-authored the annual UK Outlet Market Insight report and contributes to journals on retail agglomeration effects and brand architecture in outlet settings. Her expertise spans location intelligence, footfall analytics, and the impact of European logistics on UK premium outlets. She frequently presents to developers and retailers on performance benchmarking, tenant mix optimization, and sustainable design for designer villages.